Tony Rogers serves as Senior Vice President and Chief Member Officer for Sam’s Club. His responsibilities include membership, marketing, and insights & analytics – and his focus is helping the company deliver on its purpose of Turning the Everyday into Something Special. In his time at Sam’s Club, Tony has overseen the re-branding of the business around that purpose, and has presided over a period of unprecedented membership growth.
Tony also served as Chief Marketing Officer for Walmart China in Shenzhen, China, where he spent two years modernizing the marketing and insights functions and helping to launch the delivery business there.
But the bulk of his marketing career has been dedicated to the Walmart brand in the U.S., where he began as a brand strategist and grew into the CMO role. Over more than a decade of service, Tony and his team reinvigorated the Walmart brand by focusing it on a new purpose, based on Sam Walton’s final public words: We Save People Money So They Can Live Better. That purpose subsequently flowed into a new Walmart brand identity, logo, and tagline that still stand tall today all around the world. During these years, Tony and his team also overhauled Walmart’s advertising approach, and brought the company’s Bentonville and Silicon Valley marketing teams together into a single, modern marketing organization.
Before joining Walmart, Tony spent six years in PepsiCo’s Frito-Lay division running brands like Tostitos, Fritos, and Doritos. And before he was a marketer, Tony was a certified public accountant with KPMG.
Tony holds a bachelor’s degree in accounting and an MBA, both from the University of Texas at Austin. He and his wife Tahni have two kids, Meg and William, a chocolate lab named Landry, and an English bulldog named Frankie.