NBA INNOVATE THE FUTURE

Case Studies:

  1. Social Justice messaging has become a key driver of marketing activations for brands. What ways can activism through brand collaborations 1) bring awareness to important issues and 2) develop new economic opportunities in communities of color?

  2. What profitable solutions could the NBA create to increase engagement of fans in international markets where NBA games are televised outside of normal viewing hours?
    • Deliverable: Enable the panel to read, watch or experience the idea. Include an explanation of its benefits, model, projections and supporting research/insights.
  3. How can the NBA attract more 18-30 year old African Americans to attend games in person?
    • Solutions may include – though not required – channels of communication, ticket packages/products/pricing, in-arena experiences, entertainment partnerships, use of technology, etc. Ideas are encouraged to be wide-open and creative. They can be changes to or build on existing elements of the NBA’s business/experience or brand new ideas you believe should be implemented. business/experience or brand new ideas you believe should be implemented.